October 22, 2008

Priceless

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PRICELESS….Email from a friend at 12:14 pm:

Prediction: By the end of the week, someone will make a Sarah Palin spot that is a takeoff on the Mastercard “Priceless” ads.

End of the week? Here’s former McCain advisor Mike Murphy blogging at Swampland at 1:00 pm:

New ad slogan: “Clothes for Gov. Palin? $150,000. Time machine to go back two months to late August and ask what the Hell were Schmidt and Davis thinking when they cooked up this idea and sold it to McCain? Priceless.”

I think my friend is still working on old-fashioned MSM time. We’ll probably have three or four versions of that ad up on YouTube by tomorrow morning at the latest. Sometime tonight is probably a better guess.

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4 DAYS LEFT—AND EVERYTHING RIDING ON IT

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With just 4 days left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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