Hillary Wins Big Endorsement: Her Mother

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The Hillary Clinton is airing a new 30-second television ad in Iowa today that features…her mother:

DOROTHY RODHAM: What I would like people to know about Hillary is what a good person she is. She never was envious of anybody–she was helpful. And she’s continued that with her adult life with helping other women. She has empathy for other people’s unfortunate circumstances. I’ve always admired that because it isn’t always true of people. I think she ought to be elected even if she weren’t my daughter.

Never envious, always helpful. Insipid? A wee bit. And note that she’s been helping “other women,” not “other people.” With Barack Obama in the lead in the first state, the Clinton campaign is obviously aiming to preserve its support among older women. Is this an indication Clinton and her strategists are worried about their base?

Update: Video of the ad after the jump.

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With just 4 days left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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