Obama’s Lame New “Bermuda” Ad

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The Obama campaign released this ad today and held a press conference outside the RNC to gin up news coverage of it.

I don’t understand why the Obama campaign is running this ad.

I can’t wrap my brain around the fact that they are airing an ad this frivolous, low-budget, and general crappy. But that’s not my point. I don’t understand why they are running this ad now, with all the other news that ought to be focused on. Does anyone care about offshore tax shelters and John McCain’s vacation to Bermuda right now? With the Congress debating how to use a sum of money the size of the annual federal budget to keep the American economy from collapsing?

Is the Obama campaign trying to dilute a news cycle that it is benefiting from?

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4 DAYS LEFT—AND EVERYTHING RIDING ON IT

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With just 4 days left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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