New York Daily News Just Upped Its Front Page Game—Again


The New York Daily News has been running one helluva campaign against guns on its front page lately. Last month, the (financially troubled) tabloid launched one of the boldest attacks on the National Rifle Association in recent memory with just three words: “NRA’s Sick Jihad.” The story inside accused the gun rights group of tacitly abetting terrorists by blocking a proposed bill that would make it more difficult for suspects to buy guns.

Then, last Wednesday, after 14 people were killed in an allegedly terror-inspired rampage in San Bernardino, California, the paper rebuked Republican politicians for supporting victims with their “thoughts and prayers” rather than taking meaningful action to curb access to guns. That front-page headline was four words: “God Isn’t Fixing This.”

Now comes this lesson in high sarcasm from the New York tabloid:

The NYDN isn’t the only New York paper using its cover in this way. For the first time since 1920, the New York Times ran an editorial on its front page on Saturday slamming politicians’ inaction on gun control measures.

On Sunday night, President Barack Obama addressed the nation from the Oval Office, detailing his efforts to destroy ISIS and tighten gun control in the wake of the San Bernardino shootings.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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