Consumer Retorts: Tanning Salons

Is fake baking really the best way to get vitamin D?

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CONSUMER RETORTS

Consumer Retorts

Tanning Salon Con

Is fake baking really the best way to get your vitamin D?

EXPOSURE TO UV LIGHT can cause skin cancer, but according to the Indoor Tanning Association, it’s also “the only way to help the body manufacture the vitamin D it needs.” This argument for fake baking has caught on in colder climates: Remember Sarah Palin‘s personal tanning bed? Technically, the ITA is correct, says Mayo Clinic endocrinologist Kurt Kennell: Soaking up UV rays is the only way to get your body to convert cholesterol into vitamin D. But popping 30 nanograms of the vitamin in the form of daily supplements also gives you all you need cheaply and with no risk of cancer, says Kennell. But the ITA makes it sound like a chore: “One would have to consume ten glasses of fortified juices or milk every day of the year,” its website states. Asked why the ITA insists that tanning is the only way to make Vitamin D, spokeswoman Sarah Longwell explains, “If you’re a supplement company, you can promote the supplement. But we are the Indoor Tanning Association.”—K.B.

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

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