Looks Great, Less Nutritious?

What’s changed in the vitamin content of store-bought broccoli, tomatoes, and carrots.

Photo courtesy of the USDA

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Eating all your vegetables was a lot better for you in the ’50s. Store-bought veggies weren’t as pretty back then, but according to USDA data, they were packed with a lot more nutrients than their modern counterparts. The likely reason for the nutritional drop is that hybrid crops are often bred for size and color, not nutrients. Below, the stats for a few crops that have gone to seed.

Broccoli

{

Iron

-27%

WHY? Greater “head density” might mean fewer nutrients.

Calcium

-60%

Vitamin A

-52%

 
Tomato

{

Iron

-29%

WHY? Pretty tomatoes taste worse—taste comes from nutrients.

Calcium

-58%

Vitamin A

-46%

 
Carrot

{

Iron

-40%

WHY? Extra vitamin A may come from amped-up orange color.

Calcium

-37%

Vitamin A

+127%

Fact:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and billionaires wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2024 demands.

payment methods

Fact:

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2024 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate