Norwegian Cruise Lines Pushes Staff to Sell Trips by Lying About the Coronavirus

Internal document claims COVID-19 can’t strike along “amazingly warm and tropical” itineraries.

A cruise ship with possibly infected passengers avoids docking in Belgium.Kurt Desplenter/AFP via Getty Images

The coronavirus is a rapidly developing news story, so some of the content in this article might be out of date. Check out our most recent coverage of the coronavirus crisis, and subscribe to the Mother Jones Daily newsletter.

Norwegian Cruise Line managers are pushing dangerous lies in an attempt to drum up and maintain business as the tourism industry is going through a significant slowdown prompted by concerns over the coronavirus.

The company’s sales directors are reportedly asking team members to lie about the coronavirus to protect bookings, according to the Miami New Times. As one anonymous employee told the paper:

“These discussions take place every day. And even during our department meetings, managers tell us that it isn’t a big deal, that more people die from other things…[They’re] constantly underestimating it.”

An email shared with the Florida publication outlines false talking points that sales team members were reportedly told to use use on customers who are considering canceling their trips because of the virus. 

“The Coronavirus can only survive in cold temperatures, so the Caribbean is a fantastic choice for your next cruise,” one talking point reads.

“Scientists and medical professionals have confirmed that the warm weather of the spring will be the end of the Coronavirus,” a second says.

Another line instructs that “the Coronavirus cannot live in the amazingly warm and tropical temperatures that your cruise will be sailing to.”

These claims, particularly the one citing unnamed scientists and medical professionals, are patently false. The medical community does not firmly know what will happen with coronavirus as the weather gets warmer. While colds and flus happen more frequently in the fall and winter, they can strike year round. Scientists do not yet know enough about the coronavirus to assume that it will behave similarly in warmer temperatures.

That hasn’t stopped President Trump from giving oxygen to the unfounded claim. In February he tweeted that “There’s a theory that, in April, when it gets warm—historically, that has been able to kill the virus. So we don’t know yet; we’re not sure yet.”

On Wednesday, Dr. Anthony Fauci, head of the National Institute of Allergy and Infectious Diseases (NIAID) and a key member of Trump’s coronavirus task force, also warned that it was too early to say if warm weather would stem the virus’ spread. During a House Oversight Committee hearing, he cautioned that making plans as if that were true would be a mistake: “We do not know what this virus is going to do. We would hope that as we get to warmer weather it would go down, but we can’t proceed under that assumption. We’ve got to assume it’s going to get worse and worse and worse.”

The cruise industry has taken a financial hit as travelers have stopped booking or cancelled trips. Several cruise ships have been quarantined all over the world as passengers have contracted the virus onboard, with vacationers forced to stay in their rooms.

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate