Gastrosexual Intercourse with Lynne Rossetto Kasper

Photo used under a Creative Commons license by <a href="http://splendidtable.publicradio.org/about/lynne.html">Splendid Table</a>.

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The Splendid Table, NPR’s signature cooking show, recently launched a Gastrosexual of the Month Contest. Gastrosexuals, we know (thanks Urban Dictionary), are foodies who use their culinary skills to impress friends and woo the opposite sex. Splendid Table host Lynne Rossetto Kasper, of course, is the ultimate gastrosexual: that sultry voice, that Midwestern perkiness, all that experimentation with raddichio. Grrr, and winners get to join the original saucy dish on the air.

I’m sure gastrosexuals nationwide are now polishing their essays on the sexiest culinary tool and waxing poetic about variegated beets and double creme gouda. Yet, the phrase “gastrosexual” is more a clever marketing tool than trendy neologism. A pseudo-scentific paper entitled “The Emergence of the Gastrosexual,” concludes that the newest forces in the culinary scene are men, ages 25-44, who cook with the hopes of getting frisky. The paper, written by the dubious sounding Future Foundation, was commissioned by a British food company called PurAsia.

A descendant of the metrosexual, gastrosexual falls victim to the adding-a-witty-prefix-to-sexual-to-describe-a-cultural-phemonmeon curse, pushing it into marketing ploy territory. Further Googling reveals the website gastrosexual.com, an elaborate ad for PurAsia, complete with an interactive quiz, with a focus on Asian cuisine, that purports to answer the question, “just how gastrosexual are you” before guiding users on “a journey of enlightenment into the cuisine of the East”—a journey outfitted, of course, with PurAsia products.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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