Sorry, California. A Little Rain Isn’t Going to Save You.


comparison of California drought maps

California, supplier of nearly half of the fruits, veggies, and nuts produced in the United States, is on track to experience its driest year in modern history. And though the state was lucky to have some rain this week, even a torrential storm would not be enough to fill its aquifers, replenish its soil, and save many of its crops.

We’ve been tracking the drought through the US Drought Monitor, which uses satellite imagery, water flow, and precipitation data to create weekly drought maps. (Data is collected on Tuesdays, and released the following Thursday.) As of this week, 21 of the state’s 58 counties are experiencing “exceptional drought”—including those Central Valley areas where so many of the state’s crops grow. Above, check out the maps we’ve compiled from the past few weeks, starting with the one that prompted Gov. Jerry Brown to announce a state of emergency on January 17.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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