Chick-Fil-A’s Twee New Food Journalism Site


Perhaps hoping to distance itself from its horrendous display of homophobia in 2012, the fast-food chicken chain Chick-Fil-A has launched a folksy new food journalism site called Let’s Gather:

Image from Let’s Gather

Yes really. Check out the actual site, which is now hosting the project’s second issue. Push past the animated bees buzzing around scenically, and don’t get so distracted by this homey idyll that you forget to click on the shabby chic nav tool in the upper right.

Once you do, you might venture over to the about page, which says this: “By exploring the winsome themes found in the everyday blend of our meals, hobbies, and relationships, each issue inspires readers to try a new recipe, think a new thought, and join a new conversation. Ultimately, these are stories that remind us of the joy we experience when we make time to do life together.” (Emphasis added.)

But wait, it gets better. Nestled among the features about stair climbing and giving up groceries is a Q&A with Chick-Fil-A on-staff registered dietitian (don’t even get me started) Jodie Worrell:

Image from Let’s Gather

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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