Chick-Fil-A’s Twee New Food Journalism Site


Perhaps hoping to distance itself from its horrendous display of homophobia in 2012, the fast-food chicken chain Chick-Fil-A has launched a folksy new food journalism site called Let’s Gather:

Image from Let’s Gather

Yes really. Check out the actual site, which is now hosting the project’s second issue. Push past the animated bees buzzing around scenically, and don’t get so distracted by this homey idyll that you forget to click on the shabby chic nav tool in the upper right.

Once you do, you might venture over to the about page, which says this: “By exploring the winsome themes found in the everyday blend of our meals, hobbies, and relationships, each issue inspires readers to try a new recipe, think a new thought, and join a new conversation. Ultimately, these are stories that remind us of the joy we experience when we make time to do life together.” (Emphasis added.)

But wait, it gets better. Nestled among the features about stair climbing and giving up groceries is a Q&A with Chick-Fil-A on-staff registered dietitian (don’t even get me started) Jodie Worrell:

Image from Let’s Gather

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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