The FDA Has Some Bad News About Your Kind Bars

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Depressing news for all you Kind bar fans: The popular nut and fruit snack, which bills itself as a “healthy and tasty” treat, is actually kind of not healthy at all.

According to a letter from the Food and Drug Administration to the makers of Kind, the bars “do not meet the requirements for use of the nutrient content claim ‘healthy’ on a food label” under the law.

“Your website states, ‘There’s healthy. There’s tasty. Then there’s healthy and tasty’ and ‘all of our snacks are pretty much the nirvana of healthful tastiness.’ In addition, your webpage for the Kind Peanut Butter Dark Chocolate + Protein product states ‘KIND Peanut Butter Dark Chocolate + Protein is a healthy and satisfying blend of peanuts and antioxidant-rich dark chocolate.’ However, none of your products listed above meet the requirements for use of the nutrient content claim ‘healthy’ that are set forth in 21 CFR 101.65(d)(2).”

The FDA said the bars have too much saturated fat to justify the term “healthy,” and also don’t measure up to their “antioxidant-rich” claim. Bloomberg reports Kind is “moving quickly to comply” to edit its labels.

More disappointment for people who thought cheerfully labeled snacks and drinks (a la Vitamin Water) could actually make them fitter.

(h/t Bloomberg)

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In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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