Are Your Food Ads Racist?

Shutterstock/Ollyy

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Junk food companies are spending a disproportionately high percentage of their marketing budgets on ads for black-targeted television channels, according to a new study from the University of Connecticut’s Rudd Center for Food Policy and Obesity.

Spanish-language television is also a draw for junk food companies, although to a lesser degree overall.

The study defines black-targeted TV channels as those with a “high proportion of black individuals in the audience and/or whose ads were viewed disproportionately more by black teens relative to white teens.” The contrast is stunning: Black children see at least twice as many ads for sweets and sodas compared with white children.

Check out the results in the infographics below, and to see the full results of the study, click here.

infographic

University of Connecticut Rudd Center for Food Policy and Obesity
infographic

University of Connecticut Rudd Center for Food Policy and Obesity

 

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate