New Coke Died in the ’80s. We Dug It up and Drank It.

Can our staff tell the difference between Coke, Pepsi, and New Coke?


Earlier this month, Mother Jones senior reporter Tim Murphy published an article with a bold claim: New Coke, a short-lived version of Coca-Cola introduced in the ’80s, didn’t fail. It was killed in a culture war.

But Murphy had never tried the drink himself.

In preparation for this week’s episode of Mother Jones’ Bite podcast, Murphy and a few Mother Jones  colleagues embarked on a very serious and entirely scientific taste test of New Coke, Coca-Cola Classic, and Pepsi. During the hubbub over New Coke, even the most impassioned crusaders couldn’t tell the difference between the new stuff and the old—suggesting there was more to the backlash than just soft-drink preferences.

Three decades later, we decided to run a similar test ourselves. Could we taste a difference between New Coke, Coca-Cola Classic, and Pepsi? Watch our definitive soft drink assessment to find out.

Tim Murphy talks about what really happened to New Coke on the latest episode of Bite podcast:

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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