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McCAIN ON McCAIN….For a campaign that’s tried to mock Barack Obama for being a little too full of himself, this week’s GOP convention was remarkable for its virtual canonization of John McCain. That goes double for McCain himself, who seemingly spent an eternity Thursday night talking not about his vision for the country or his vision for the future, but about his vision of himself: his journey, his character, his life story, his selfless devotion to duty. John McCain’s favorite subject, it turns out, is John McCain.

At least, that’s how it seemed. But Hilzoy apparently has some friends with a little too much time on their hands, and one of them decided to quantify McCain’s self-love for posterity. The results:

There were a total of 271 sentences in the speech […] Of those 271 sentences, a remarkable 147 (54%) were devoted to telling us about John McCain himself: his past accomplishments (“I fought crooked deals in the Pentagon”), his qualifications for the job (“I know how the world works”), his family and childhood (“When I was five years old, a car pulled up in front of our house…”), his time as a POW (“On an October morning, in the Gulf of Tonkin…”), his patriotism (“My country saved me”), and so on. Another 8 sentences focused on Sarah Palin. This leaves only 116 sentences (43% of the speech) to discuss the topics that one might otherwise expect to constitute the majority of the speech: the state of the nation, his policy positions, future promises, differences between his positions and Obama’s, and so on.

And Obama? A much more normal 15% about himself, with the rest about the country, his plans, comparisons with McCain, etc. Details at the link.

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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