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UNEMPLOYMENT….The unemployment rate jumped to 6.1% last month. The chart on the right is courtesy of Brad DeLong, who says simply, “It’s already as deep in the unemployment metric as the 1980 recession.”

Which, of course, makes it all the more remarkable that the Republican Party just held a 4-day nationally televised convention with dozens of speakers and managed to only barely even mention the economy. John McCain finally got around to it last night, briefly mentioning “tough times” and then devoting a few sentences to the subject, but that was about it. And his heart pretty obviously wasn’t in it even for those few sentences.

If McCain loses in November, that’s going to be one of the biggest reasons why. Sarah Palin aside, he simply doesn’t sound like he understands what’s really going on out in the outside world, and when he’s forced to talk about it he has nothing to say. Republican orthodoxy forbids any serious response — forbids, in fact, even the possibility of an effective response other than yet another round of tax cuts — so it’s best to mutter a few bromides and move on. And that’s what he does.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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