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DIALING IT DOWN….OK, credit where it’s due. After watching his campaign events turn into increasingly ugly free-for-alls, John McCain has apparently decided that enough’s enough. Ana Marie Cox reports on his latest rally in Minnesota:

But then something weird happens: He acknowledges the “energy” people have been showing at rallies, and how glad he is that people are excited. But, he says, “I respect Sen. Obama and his accomplishments.” People booed at the mention of his name. McCain, visibly angry, stopped them: “I want EVERYONE to be respectful, and lets make sure we are.”

The very next questioner tried to push back on this request, noting that he needed to “tell the American the TRUTH about Barack Obama” — a not very subtle way, I think, to ask John McCain to NOT tell the truth about Barack Obama. McCain told her there’s a “difference between record and rhetoric, and I plan to talk about his record, respectfully… I don’t mean that has to reduce your ferocity, I just mean it has to be respectful.”

And then later, again, someone dangled a great big piece of low-hanging fruit in front of McCain: “I’m scared to bring up my child in a world where Barack Obama is president.”

McCain replies, “Well, I don’t want him to be president, either. I wouldn’t be running if I did. But,” and he pauses for emphasis, “you don’t have to be scared to have him be President of the United States.” A round of boos.

And he snaps back: “Well, obviously I think I’d be better. “

Of course, this is kind of the best of both world: Crazy base-world gets to bring up Ayers and whatever else, really, and he gets to say, “Be respectful.” But I think he means it.

UPDATE: Indeed, he just snatched the microphone out the hands of a woman who began her question with, “I’m scared of Barack Obama… he’s an Arab terrorist…”

“No, no ma’am,” he interrupted. “He’s a decent family man with whom I happen to have some disagreements.”

Good for him. Now I wonder if he can get the same message out to Sarah Palin?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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