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FEEDBACK PEDANTRY….Vikas Bajaj of the New York Times explains the financial crisis:

The technical term for it is “negative feedback loop.” The rest of us just call it a panic.

I know that a lot of people use this term during a crash because “negative” is the same thing as “down,” but I don’t think this is right. It’s a positive feedback loop he’s talking about, where every action in a particular direction feeds back to cause even greater action in the same direction. In a bubble, it means that the market going up causes buyers to get ever more excited, causing the market to go up even more. In a panic, it means that the market going down causes sellers to get ever more hysterical, causing the market to go down even more. It’s bad news in both directions, and it’s a positive feedback loop whether that direction is up or down.

Unless, of course, this is some kind of weird term of art in the finance biz. Which would probably serve me right. Anyone know?

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

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