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JOHN McCAIN, POLICY GENIUS….Jon Cohn runs down the McCain campaign’s meanderings on healthcare policy today. It goes something like this:

  1. We’re going to eliminate the tax deduction of healthcare insurance and replace it with a $5,000 tax credit for families.

  2. Oops, that means a lot of families will end up paying more in taxes. Can’t have that. So what we’re really going to do is eliminate the income tax deduction, but not the payroll tax deduction. All better now.

  3. Oops again. The new plan saves middle class families from a tax increase, but by doing so it blows a huge hole in the budget. $1.3 trillion over ten years, to be exact.

  4. What do do? Cut Medicare! Hooray!

The McCain campaign, of course, says it’s not really “cutting” Medicare. It’s going to save $1.3 trillion by “eliminating fraud” and “reforming payment policies” in addition to a bit of other handwaving. You betcha.

I think the lesson here is not so much that McCain is being especially mendacious, but that he was never serious about this plan in the first place. He’s never really cared one way or the other about healthcare reform, but Obama had a plan so he needed one too, and this is what his advisors cooked up. If the sums don’t work out right — well, tell the numbers guys to jiggle a few things around and then jabber about earmarks or something. And then get back to accusing Obama of palling around with terrorists. Mission accomplished!

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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