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SHORTHAND….Via Sullivan, John Podhoretz says McCain screwed up last night:

The problem, in my view, is that the shorthand in which McCain spoke about these matters made them comprehensible only to those of us who are already schooled in them. In almost every case, Obama answered McCain’s shorthand with longhand — with detailed, even long-winded answers that gave the distinct impression he was more in command of the details of these charges than the man who was trying to go after him on them.

That’s what I meant last night when I said McCain was talking in “code.” Over and over he’d respond to Obama with a brief staccato outburst — “health of the mother,” “statute of limitations,” “marketing assistance program,” “helping FARC,” etc. — that political junkies might have understood, but probably no one else. He sounded like a guy who had so many preplanned attacks lined up that he could barely spit all of them out in the allotted time. At times he almost seemed like he was gasping for air.

Overall, I don’t take too seriously the insta-polls that are released right after the debate. They show that Obama won, but a lot of that was just because Obama has high support levels right now, and you’re way more likely to think your guy won the debate than the other guy. Still, I think this was the worst of McCain’s debate performances. He might have pepped up the base a bit, but he didn’t help himself with anybody else.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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