Battery Woes 2….The Empire Strikes Back

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BATTERY WOES 2….THE EMPIRE STRIKES BACK….I know you’re all waiting on pins and needles to get the skinny on my trip to the Apple Genius Bar, so here’s how it went. My appointment was scheduled for 3:20. At 3:20 they called my name. I told the tech my story, he nodded, plugged a doodad into my USB port and booted my MacBook. After a few seconds it came up with a special screen that said:

BATTERY STATUS: BAD

There was a bunch of other detail on the screen, but basically, it just confirmed that my battery was bad. And for what it’s worth, the tech says we were all wrong: there’s no harm in letting the battery discharge completely, and no harm in letting it sit around for a couple of months. It is a good idea to let it discharge to zero and then charge completely once a month or so, but that’s just to keep the battery calibrated. And it’s also a good idea to discharge it to 50% and turn the machine off if you think you’re not going to use it for five or six months. But that wasn’t my problem. I just had a bad battery. So he replaced it, and at about 3:30 I was on my way.

So: all whining about the battery aside, I have to say that this was just about the most painless tech support experience I’ve ever had. Kudos to Apple.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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