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CLINTONITES….Just a quick comment on a common meme: Why is Barack Obama surrounding himself with so many Clinton retreads? That’s not change we can believe in!

Sure, sure, but look: anybody who’s been active in liberal governance for more than eight years is likely to be a Clintonite. It was the only game in town during the 90s. And anybody who’s been active less than eight years probably doesn’t have the experience to get a top level position. So there’s really no way around this. There are some fresh faces around for Obama to tap, but for the most part, when you’re staffing highly visible and responsible positions, you want someone who has at least some experience to fall back on. And since Bill Clinton is the only Democrat to hold the presidency in the past 28 years, that means someone who served in the Clinton administration.

I suppose this doesn’t bother me as much as it does some people since I never expected Obama to be a huge left-wing break from Democratic tradition in the first place. He’s a little farther to the left than Clinton, but not a lot, and it’s only natural that he’d find a fair number of Clintonites who hold views similar to his own. What’s more, as his campaign showed, he’s obviously a guy who values experience and deep knowledge. He’ll do fine, Clintonites or not.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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