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GUTTING THE TROUT….Ezra informs us today that the healthcare insurance industry has blinked. But it’s sort of a Sarah Palin blink:

The big news of the day is that the insurance industry has offered a deal: In return for a mandate in which every American must purchase health care coverage, they will stop refusing to sell insurance to those with preexisting conditions. Some deal. They’re basically saying that if we legislate that every American must purchase insurance coverage, they will sell insurance coverage, at some price, to every American.

Needless to say, this is a deal that every industry in America would love. Take GM, for example. Why bother bailing them out with taxpayer cash? Just pass a law instead mandating that every American has to buy a Chevy, let GM set the price, and they’d be back in business!

Of course, it’s actually worse than that. At least if you mandated car purchases, the car companies would still compete for business by lowering prices. Healthcare companies, conversely, don’t want your business if you have a preexisting condition. Why would they? So they’d actually do just the opposite, jacking up prices steadily to ensure that someone else will end up getting your business if you happen to be a diabetic or have a family history of coronary trouble.

Ezra explains all this in more detail, but for now I’ll just observe that a blink is a blink, even if the deal on the table is patently ridiculous. It means the health insurance industry is scared that we might actually do something in 2009 and they want to be seen as something other than completely obstructionist. That means only one thing: they’ve shown fear, and now it’s time to bore in for the kill and gut them like trouts. Let’s get to it.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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