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JOE MANIA….A Norfolk station asked John McCain today why he wasn’t doing better in Virginia. Here’s his answer:

“We’re doing much better actually, there’s a poll out today that shows we’re within about three so we’re moving up and moving up fast. And look, Joe the Bomb — uh — Joe the Plumber turned the whole thing around.”

The comical part of this is that McCain almost called him “Joe the Bomber.” Ha ha. But the genuinely weird part of it is McCain’s bizarre embrace of Joe. It’s one thing to use the guy as a campaign prop, but to tell the world that it was Joe who “turned the whole thing around”? That Joe is his personal “role model”? You gotta be kidding. Those aren’t things you’d want to admit even if they were true, are they?

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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