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THE 2008 ZEITGEIST….According to Google, here are the search terms that increased the most since 2007. Pretty weird group, isn’t it?

Obama and Palin? No surprise there. David Cook? He’s the latest American Idol winner, so no surprise there either.

Beijing 2008, Facebook, and iPhone? I wouldn’t have guessed them, but OK. Makes sense.

But Fox News? YouTube? Those seem like they would have been massively popular well before 2008. What happened?

And ATT? Huh? I assume this is a search for AT&T, the telecommunications giant. Why on earth did they suddenly get trainloads of Google fu?

And finally, there’s Surf The Channel, clearly a Zeitgeist choice designed solely to make me feel old. I’ve never heard of it. Googling it, I find that it’s a “website for TV enthusiasts. We go out into the internet, find the shows we love on other sites and then list them here on our paqes.” And it is the tenth fastest growing Google search in the United States. We are all doomed.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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