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BUSH AND KATRINA….In Vanity Fair this month, both Dan Bartlett and Matthew Dowd say that Hurricane Katrina was the event that finally, irrevocably, killed the Bush presidency. Here’s Dowd:

Katrina to me was the tipping point. The president broke his bond with the public. Once that bond was broken, he no longer had the capacity to talk to the American public. State of the Union addresses? It didn’t matter. Legislative initiatives? It didn’t matter. P.R.? It didn’t matter. Travel? It didn’t matter. I knew when Katrina — I was like, man, you know, this is it, man. We’re done.

I think this is only half right. I’ve long believed that what really killed Bush was the contrast between his handling of Katrina and his handling of the Terri Schiavo case, which had come only a few months earlier. It was just too stark. What the American public saw was that when the religious right was up in arms, the president and the Republican Party acted. Bill Frist performed his famous long-distance diagnosis; Tom DeLay fulminated on the floor of the House; Republicans tried to subpoena both Terri and Michael Schiavo; and President Bush interrupted his vacation and made his famous midnight flight to Washington DC to sign a bill transferring the case to federal court. It was both a whirlwind and a political circus.

And it showed that Bush could be moved to action if the right constituency was at risk. It wasn’t just that Bush was mostly MIA during the early stages of Katrina, but that he was plainly capable of being engaged in an emergency if it was the right kind of emergency. But apparently New Orleans wasn’t it. And that was the final nail in the coffin of his presidency.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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