December 7, 2008

Late Boomers

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LATE BOOMERS….In the Washington Post today, Neil Howe takes on one of my favorite hobbyhorses: The Kids These Days™. Are they really the dumbest generation ever? Howe says no: that honor belongs to my generation, those born between the late 50s and mid 60s:

On both the reading and the math tests, and at all three tested ages (9, 13 and 17), the lowest-ever scores in the history of the NAEP were recorded by children born between 1961 and 1965.

The same pattern shows up in SAT scores….It fell steeply for 17 straight years, hitting its all-time low in 1980, when it tested the 1963 cohort

….According to the U.S. Census Bureau, Americans born from 1958 to 1962 have the highest share that has never completed high school among all age brackets between 25 and 60. They also have the lowest share with a four-year college degree among all age brackets between 30 and 60.

….Once early Xers entered the labor force in the 1980s, the Bureau of Labor Statistics noticed something else: For the first time in decades, the share of young adults entering professions such as law, medicine and accounting began to drop.

This isn’t exactly conclusive evidence, mind you, but I don’t think Howe is far off the truth. If I were giving out awards for the least educated, least motivated, and least engaged recent generation, mine would certainly be a top contender.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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