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ATTENTION SPANS….Mike O’Hare is unhappy about decreasing attention spans and what that means for the news business. I couldn’t quite make it through his entire post1, but here’s his conclusion:

Maybe a workable business/technology model can be created for digital newspapers, but the newspaper itself cannot be the same as the once-a-day package of lots of long stories and a ‘readership’ of googlers and texters may just not support the journalism on which a democracy depends.

….I am quite down about all this. It drives me nuts that my students have almost never engaged with a work of art or explication for more than the length of a music video; I assign them one of Wagner’s longer operas and their mental state becomes a little labile, understandably, but even a ninety-minute class discussion often pushes the new limits of attention. I don’t know how to get our arms around the facts of declining-marginal-cost goods in three-minute blips.

My mother was a fourth-grade teacher, and she told me once that when she started teaching (circa 1970) she could schedule activities for a maximum of 30 minutes before the kids got too antsy to control. By the time she retired (circa 2000), that was down to 15 minutes. I’ve long been of the opinion that there’s an upside to this (primarily a better ability to multitask), but I confess that I’m less and less sure of that these days.

1Just a wee joke.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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