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PUBLIC COOL ON WARMING….Via Andrew Revkin, the latest Pew poll on priorities contains grim news for those of us who think we’re rapidly destroying out planet: the public couldn’t care less. Global warming, once again, ranks as the lowest priority from a list of 20, and the more general category of “protecting the environment” fell 15 percentage points from last year.

And as if that’s not bad enough, Revkin also points to a new Rasmussen poll, which finds that 44% of U.S. voters don’t believe humans are the cause of global warming, compared to only 41% who do. That’s even worse than last year’s results.

It’s not surprising that public concern with the economy has risen recently, but over the past two years, as scientists and politicians have both been running around with their hair on fire, the public at large has become less concerned with global warming. Two years ago 38% thought it was an important domestic priority; today only 30% think so.

More later on the implications. But we really have some PR work to do here. Whatever it is we’re doing now, it isn’t working.

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DECEMBER IS MAKE OR BREAK

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With only days left until December 31, we've raised about half of our $400,000 goal—but we need a huge surge in reader support to close the remaining gap. Whether you've given before or this is your first time, your contribution right now matters.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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