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PUBLIC COOL ON WARMING….Via Andrew Revkin, the latest Pew poll on priorities contains grim news for those of us who think we’re rapidly destroying out planet: the public couldn’t care less. Global warming, once again, ranks as the lowest priority from a list of 20, and the more general category of “protecting the environment” fell 15 percentage points from last year.

And as if that’s not bad enough, Revkin also points to a new Rasmussen poll, which finds that 44% of U.S. voters don’t believe humans are the cause of global warming, compared to only 41% who do. That’s even worse than last year’s results.

It’s not surprising that public concern with the economy has risen recently, but over the past two years, as scientists and politicians have both been running around with their hair on fire, the public at large has become less concerned with global warming. Two years ago 38% thought it was an important domestic priority; today only 30% think so.

More later on the implications. But we really have some PR work to do here. Whatever it is we’re doing now, it isn’t working.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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