Chatting with Michael Pollan

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In our current issue, we interview Michael Pollan, the man of the moment in liberal food policy.  One way to get people to eat better, he says, is to team up with allies whose economic interests happen to line up with healthier eating:

MJ: Does WIC [the Women, Infants, and Children program] still specify that you buy dairy?

MP: Yes. We had a huge fight to get a little more produce in the WIC basket, which is heavy on cheese and milk because the dairy lobby is very powerful. So they fought and they fought and they fought, and they got a bunch of carrots in there. [Laughs.]

MJ: Specifically? Who knew: the carrot lobby?

MP: Specifically carrots. The next big lobby. But there is also money in this farm bill for fresh produce in school lunch. The price of getting the subsidies was getting the California delegation on board, and their price was $2 billon for what are called specialty crops — fresh fruit and produce grown largely in California.

Hooray for California!  But the reality is, this is how things get done.  Read the rest of the interview for more interesting food stuff.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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