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FAIRNESS FOLLIES….For months conservatives have been nattering obsessively about how Democrats want to put their talk radio stars out of business by bringing back the Fairness Doctrine. It’s ridiculous. Barack Obama says he’s against it, there’s no serious legislation pending, and there’s no chance at all of any legislation passing. Given all that, then, it’s pretty annoying to hear Bill Clinton hand the talking heads some free ammunition on the subject. Here’s the Big Dog a couple of days ago:

Well, you either ought to have the Fairness Doctrine or we ought to have more balance on the other side, because essentially there’s always been a lot of big money to support the right wing talk shows and let face it, you know, Rush Limbaugh is fairly entertaining even when he is saying things that I think are ridiculous….

I don’t get it. Is there some kind of subtle three-cushion bank shot stategerizing going on here? Are we just trying to keep conservatives off balance over trivia? Or what? Because unless there’s some serious movement afoot to repeal the Fairness Doctrine — and I don’t think there is — Dems with big microphones really ought to just shut up about it.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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