February 13, 2009

Friday Cat Blogging – 13 February 2009

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FRIDAY CATBLOGGING….Our next-door neighbor and I are doing our part to stimulate the economy.  Thanks to roots and trees and strong winds, our fence collapsed several weeks ago and we agreed to stimulate the local fencebuilding industry by getting it replaced.  Yesterday Inkblot took his first walk along our magnificent new construction project, and as you can see by his tail propped up behind him, he approves.  Who wouldn’t?

As for Domino, I hauled her up onto the fence too, but she was less impressed.  She doesn’t really like being that high off the ground.  So this week’s picture is as ground level as you can get.  I know that I’m just begging for comments about how, um, rotund she is, but I say, bring ’em on.  Domino is deliriously happy with her body image and thinks that it just gives her more surface area to soak up the sunshine.  And she’s right.  So go soak up some sun this weekend if you can.  Lincoln and Washington would approve.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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