Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


SINGLE PAGE….With a slowdown in advertising prompting online sites to cut back on their ad inventory, Felix Salmon suggests one easy way to do it:

In the early days of the web, in an attempt to goose pageviews, publishers started asking readers to click through two or three or sometimes even a dozen different pages to get through one story. It’s annoying and self-defeating, and I devoutly wish that a move to reduce inventory will kill off this miserable habit.

….Every time I go to a website like the NYT or The Big Money, the need to hunt around for the “single page” button and click on it and wait for the page to reload makes me hate the site just a tiny bit. For really gruesome offenders like Time, I simply don’t read a lot of their listicles, no matter how good they are, because the multiple-page format makes them all but unreadable. Now that the need to maximize inventory has disappeared, maybe this whole annoying thing will go away.

Sign me up! The multiple page format is both stupid and obsolete, and it’s long past time to get rid of it. The worst offenders are sites that break stories up into three or four (or more) chunks and sites whose only option for single-page reading is a “printer format” that’s clunkily formatted and annoying to read. I’m with Felix on this: time to knock it off, folks.

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up to $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate