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From Fox News chief Roger Ailes, talking about Barack Obama’s efforts to turn America into a socialist hellhole:

“I see this as the Alamo.  If I just had somebody who was willing to sit on the other side of the camera until the last shot is fired, we’d be fine.”

Last night I was channel surfing and happened to land on Sean Hannity’s show for a few minutes.  Marian walked in and wondered why I was watching it.  “Doesn’t he just increase your blood pressure?” she asked.

I’d never really thought about it, but I realized right then that he doesn’t.  Lou Dobbs increases my blood pressure.  Chris Matthews increases my blood pressure.  Maureen Dowd increases my blood pressure.  But Hannity?  Rush Limbaugh?  Glenn Beck?  Nah.  They seem so frankly clownish, and so completely insulated in their little cocoon of viewers who already agree with them anyway, that they just don’t bother me much.  That’s probably a little too lackadaisical on my part — they can still drive cards and letters into congressional offices, after all — but the fact is that they’ve lost their ability to push my buttons.  Their particular brand of freak-showism just doesn’t seem so scary these days.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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