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Surprisingly, consumer spending increased in January.  Not by much, mind you: it came to about a 0.2% rise when adjusted for inflation.  But that’s still better than nothing.

Or is it?  The Wall Street Journal rounds up reaction:

Do not be fooled by the rise in incomes and consumption this month…..It would be a huge mistake to assume that the January rise in consumer spending represents anything more than statistical noise….Rising unemployment and continued economic weakness makes it unlikely that spending will improve much if any in the months immediately ahead….Consumption will remain in the doldrums for some time yet….The trend in real consumption, however, remains downwards, and the further decline in consumers’ sentiment signals continued declines….The January monthly changes in income and spending paint a completely misleading picture of economic activity at the start of the first quarter.

On the bright side, there was this from Wachovia’s analyst: “While this up-tick does not likely signal the start of a string of increases, we will take any good news on the economy these days.”  Me too.  But it turns out that January’s increase was mostly related to automatic cost-of-living adjustments in things like Social Security checks, so it’s nothing to get very excited about.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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