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Via Felix Salmon, this chart shows how much overdraft charges cost you.  The bar on the left (labeled POS) is from point-of-sale debit card overdrafts.  Here are the numbers: the average overdraft is $17, it’s paid back in an average of five days, and the average charge is $35.  Result: you’re paying $1.94 for every dollar “borrowed.”  You’d probably need scientific notation to figure out the APR.

But here’s the kicker:

When debit cards first came into common use, they promised the convenience of a credit card without the cost, because debit card users were required to have the funds in their account to cover their purchase or withdraw cash. As recently as 2004, 80 percent of banks still declined ATM and debit card transactions without charging a fee when account holders did not have sufficient funds in their account. But banks now routinely authorize payments or cash withdrawals when customers do not have enough money in their account to cover the transaction, so debit cards end up being very costly for many account holders.

Italics mine.  This is just so you understand how deliberate this strategy is.  The banks could easily decline NSF transactions.  They used to.  But they don’t anymore because the fees from inadvertant overdrafts are so lucrative.  Alternatively, they could charge reasonable fees, since the actual administrative cost of overdrafts is minuscule these days.  But they don’t.

And who pays these fees?  Small account holders with modest incomes, of course.  That’s the modern banking industry for you.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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