Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Some recent research apparently shows that the first brand of some particular good to hit the shelves in some particular area (Miller beer in Chicago, Heinz ketchup in Pittsburgh, etc.) manages to retain outsize market share for a very long time.  This prompts Matt Yglesias to look at maps showing the density of Starbucks stores and Walmarts:

You see some of the stereotype “latte liberal” stuff going on here, but it’s also clear that pure proximity to Seattle or to Bentonville is a big factor. And in the CPG market, these kind of impacts seem to last a long time. And somehow Tim Horton’s can be very popular in Canada but not make it big in the states. Why doesn’t In-and-Out Burger spread to the east coast?

I don’t know about Starbucks, but a big part of the reason the Walmart map looks this way is simply that Walmart management chose to expand first and most densely close to its home territory.  In the case of In-N-Out, my understanding is that the family that owns them has declined to sell franchises, which limits their geographical reach based on how fast they can finance growth through internal cash flow.

So there’s more going on than just first mover advantage.  Though there’s certainly plenty of that too, especially for food items, I think, where people get accustomed to a particular taste and stick with it for a long time.  Taste in candy, for example, is famously set in childhood, which is why Americans scarf down megatons of Hershey’s chocolate every year, while the rest of the world considers it barely fit for pig swill.  Lots of interesting stuff going on here.

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate