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We were chatting about the LA Times during dinner on Sunday, and it turns out that pretty much everyone in my family wonders how much longer we’re going to read it.  The conversation got started when I mentioned that I used to link to LAT stories fairly frequently on the blog, but that I find myself doing this very rarely anymore.  I deal almost exclusively with national and international news here, and in the past the Times frequently covered different stories, or had different takes on the same story, that provided a perspective the other national outlets didn’t.  Today, not so much.  It’s mostly just routine coverage of the standard set of major events.  You can read the whole paper in a few minutes.  And the op-ed page is so consistently dull that I barely even skim it these days.

What’s more, our subscription costs $42 per month.  Marian pays the bills around here, so I hadn’t seen a LAT bill for ages, and I was surprised the cost had gotten so high.  I’ve been reading the Times since I was five, but now I’m beginning to wonder how much longer I’m going to bother paying $500 per year for a paper that’s such a shadow of its former self.

There’s nothing new here, of course.  It’s just part of the decline of American newspapers generally.  But suddenly it feels an awful lot more real around here.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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