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The economy continues to suck:

Retail sales decreased by 0.4% compared to the prior month, the Commerce Department said Wednesday. Economists expected an increase of 0.1%.

Sales in March were revised down, decreasing 1.3% instead of 1.2% as previously reported. Sales rose in January and February, after sliding six straight months.

So how long is this going to last? My rough guess is this: one way or another, the U.S. savings rate has to increase enough that we not only get rid of our trade deficit, but start to reverse it.  That’s going to require a drop in domestic consumption on the order of 10% or so over the medium term. This can be masked somewhat by tax cuts and government stimulus and fluctuations in the exchange rate, but eventually consumption has to come down.

And it has!  The chart on the right, from Calculated Risk, tells the story: retail sales have dropped something like 12% in the past year or so.  That doesn’t mean our trade deficit has reversed or anything — that’s not likely to happen for quite a while — but it does mean that personal consumption might be getting close to sustainable levels now.  Maybe.  I wouldn’t bet the ranch on it, but if you’re looking for some slightly less grim news than usual, this is it.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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