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Here’s some good, if unsurprising, news: support for allowing gays to serve openly in the military is up considerably since 2004.  For the past few decades public opinion on all kinds of gay issues has trended more tolerant by about 1% per year, and Gallup’s latest poll confirms this: in the past five years support for allowing gays and lesbians to serve has increased from 63% to 69%.

Perhaps surprisingly, the biggest shift comes from conservatives, who have become more supportive by 12 percentage points, moving from 46% in favor to 58% in favor.  Regular churchgoers and the young have also made bigger-than-average jumps.

There’s a rule of thumb that says social policies are resistant to change until they garner two-thirds support from the public.  Allowing gays to serve openly in the military has now officially passed that point.  That means it’s safe to keep your campaign promise and act, Mr. President.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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