The Climate Change Elevator Pitch

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.

Sarah van Schagen wants to know how to talk to a cab driver about cap-and-trade.  Matt Yglesias responds:

The main point has to do with car ownership. One good reason to take a cab somewhere is that you don’t own a car. Conversely, one good reason to drive somewhere is that having already bought a car you’ve incurred the bulk of the costs involved in driving anyway. So if you nudge people toward less car ownership, you’ll end up with fewer total vehicle miles traveled but more cab riding. It’s win-win. More generally, insofar as people live in denser patterns of settlements (which cap and trade certainly encourages) that’s more business for cab drivers.

Well….OK.  But I’d take this question a little less literally: not “what’s in it for cab drivers,” but “how do you convince an ordinary schmoe that higher energy prices are worth paying”?

Which is, admittedly, a very tough question indeed.  Unlike plain old regulation, in which the costs to consumers are hidden, cap-and-trade brings it right out in the open.  The whole point (well, one of the points) of cap-and-trade is to raise the price of conventional energy so that people will use less of it.  But who wants to volunteer for a higher electric bill or a more expensive fill up?

One tack, obviously, is to emphasize that your electric bill is likely to go up only modestly and that you’d get a rebate check that would cover some or all of the increase.  Another would be to point out that some of the money will be used to subsidize cleaner energy sources, something that most people support.  A third alternative is……

What?  Let’s face it: this is a hard sell.  Global warming is a long-term problem that’s hard to get people genuinely hot and bothered about.  What’s worse, self-interest is far and away the most potent political force there is, and when policies leave the realm of airy rhetoric and enter the realm of kitchen table reality it’s pretty hard to persuade people to vote against their self-interest with only a fig leaf and some righteous wonkitude as cover.

So I dunno.  Just keep plugging, I guess, with the understanding that there are a large number of people who won’t ever be convinced to sacrifice even a small amount in return for a better planet in the future.  For people like this, it’s probably best just to move on and save your energy for someone whose mind is yet to be made up.

Unless, of course, you have a better idea.  Which you might.  I remember once trying to explain something to a group of order entry clerks and having no luck.  They just didn’t get it.  But the manager of the group understood what I was getting at and rephrased it in a way that wouldn’t have occurred to me in a million years.  Immediately they all nodded their heads.  Mission accomplished.  So maybe all we need is the right translator.

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate