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Here’s an interesting healthcare tidbit.  AEI’s Andrew Biggs presents us with this chart showing increased costs of human healthcare compared to increased costs of veterinary healthcare:

The point here is supposed to be that even in an area of healthcare where there’s no insurance and we have to pay everything out of pocket, costs are still skyrocketing.  So maybe having “skin in the game” doesn’t really have much effect after all.

Which is interesting — except for one thing: it might not be true.  As John Schwenkler points out, a big part of the increase is accounted for by a large increases in the number of pets.  We aren’t necessarily spending a lot more per pet, we just have more pets.  In fact, he points to some market research that suggests cats have actually gotten cheaper over the years: we spent $85 per cat in 2001 but only $81 in 2007.  (Dogs, conversely have gotten a little more expensive, but only by 11%, not the 30-40% the chart suggests.)

So which data is correct?  Beats me.  But considering the high-pressure sales job vets have adopted in recent years, I have a hard time believing that cat expenditures have gone down.  After all, we didn’t use to get their teeth cleaned or spend a couple hundred bucks a year on fancy flea/heartworm/hookworm/etc. goop.  Now we do.  Caveat emptor.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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