Feeding the Outrage Machine

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In his new book And Then There’s This: How Stories Live and Die in Viral Culture, Bill Wasik talks to John Harris and Jim VandeHei, founders of Politico, about the kinds of stories they want to cover:

VandeHei mentioned the classic pseudo-event: a presidential press conference. At major newspapers like the Post, he said, “you feel this sense of obligation to lead your newspaper the next day with a story about what Bush said at the press conference, even if he didn’t say anything that was all that revelatory, and despite the fact that it’s pretty damn stale: most news consumers have not only consumed it, they’ve digested it and moved on.”

He contrasted this with a recent Politico story that, he noted, the Post did not touch, that “ten years ago would have been confined to the inside pages of Roll Call“: the revelation that Rep. Loretta Sanchez (D., Calif.) had quit the Congressional Hispanic Caucus and alleged that its chairman, Rep. Joe Baca (D., Calif.), had called her a “whore.”

This story, VandeHei said, was “a perfect example of how media has changed. We put it upfront early on the webpage. Instantly it’s linked to by Drudge and all the other blogs; Fox News is doing a story based on it; MSNBC is doing a story based on it; and then the next day, on the Colbert Report, he does twenty minutes on ‘whore.’ So you have just, from this perch, been able to reach significantly more people than I would have reached even at the Washington Post.” The challenge for The Politico, he said, is “figuring out how to put things into that pipeline.”

Well, good for Politico.  But what happens when everyone decides to quit covering the “boring” stuff and just follow the Politico model instead?  Is this really a world any of us want to live in?

But I guess what’s most remarkable about this isn’t that Politico was the first to popularize political gossip.  I suppose someone was bound to do it eventually.  It’s the fact that VandeHei sees their primary task as “putting things into that pipeline.”  Not just reporting and winning a reputation, even if it’s only for gossip, but feeding the outrage machine.  Only if a story has done that do they consider it a success.  What a sad career choice for a couple of highly regarded journalists to have made.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

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Truth #5: It's about minority rule.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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