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RNC chairman Michael Steele unveiled his party’s latest appeal to senior citizens today.  I’ve edited it slightly to save you some time:

Democrats are promoting a government-run health care experiment….The Democrats’ government-run health care experiment….The Democrats’ government-run health care experiment….The Democrats’ government-run health care experiment…. their government-run health care experiment.

Steele, it turns out, really really loves Medicare.  He just hates government-run healthcare programs.  Or something.  Hard to say, really.  For the most part, he’s just repeating the standard Republican schtick: if Dems leave Medicare alone, scream about how they’re bankrupting the country; if they propose ways to increase efficiency, scream about how they’re trying to ration care.  Steele’s embarrassingly gushy paean to Medicare comes from the latter school.

As it turns out, though, this is too raw even for some of the folks over at NRO.  “Such blatant finger-in-the-wind leadership from the RNC is disappointing,” says Robert Costa.  And the response from AARP was entertaining too: “AARP agrees with Chairman Michael Steele’s goals for reforming our health care system, and we are pleased nothing in the bills that have been proposed would bring about the scenarios the RNC is concerned about.”  Their press release went on to explain that they support pretty much everything Obama has proposed.  And Roy Blunt’s former chief of staff twittered:RNC Chair Michael Steele is an idiot. Past time for him to go.”  Though, in fairness, that was about Steele dissing Blunt on the radio this morning, not about healthcare.

For Michael Steele, it was just another day at the office.  He’s the gift that keeps on giving.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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