Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Claire Thompson asks:

When was the last time you looked up something in the phone book? What did you do the last time you got a free phone book dropped off on your doorstep—did you recycle it? If you’re like most people these days, your answers to those questions are probably “I don’t remember” and “No.”

Well, in my case the answer is “last year” and “yes” — the latter because we all have recycling bins in my neighborhood, so pretty much everything gets recycled with no effort on my part.

But I certainly don’t use phone books much.  In fact, even that time last year wasn’t for my own benefit.  It was for my Korean neighbor, who knocked on our door late one night and told us he’d locked himself out of his house and could he please use our phonebook to find a locksmith?  So I called a few locksmiths for him.  (And, along the way, learned that most “24-hour locksmiths” are anything but.)

The really mysterious part of all this, though, is that despite the fact that phone books seem like they ought to be a dying breed, there are more of them than ever.  I just looked, and we have not one, not two, not three, but four different yellow pages directories.  One from Verizon, one from Yellowbook, and two from AT&T (they come in two different sizes for some reason).  They’re all crammed with ads, which must mean people are using them, but I do sort of wonder who that is sometimes.  I use the web almost exclusively for this kind of thing these days, and I imagine that most people in my upscale neighborhood do too.  So why all the phone books?

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate