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So: Twitter.  I’ve decided to take a second crack at it.  I’ve had an account for quite a while, but the problem is that most of the time I forgot all about it and never wrote any updates.  However, being the dork that I am, I concluded that if technology was the problem, then technology could be the answer too.  So I downloaded a copy of TweetDeck and set it up.  It works pretty well and offers some nice convenience features (multiple columns, real-time link shortening, easy replying/retweeting/etc.), but the main thing it does is pop up a little box on my screen whenever a new tweet arrives.  Benefit: I always remember Twitter is around.  Drawback: little boxes are constantly popping up on my screen.

I dunno.  Is this how it feels to be eighteen in 21st century America?  With a screen constantly full of things demanding attention: email, Twitter, Facebook, IM, etc.?  (Except no one uses email anymore, do they?  Instead they use the unbelievably primitive messaging functions built into apps like Facebook and Twitter, which feels to me like going back to the days of dial-up.)  Maybe.  I imagine I’m just getting a small taste of it, though.

Still, so far, so good.  TweetDeck forces me to pay attention to Twitter, and this inspires me to tweet more often.  Whether that’s a good thing or not remains to be seen, but it doesn’t really seem to be interrupting my concentration or anything.  And it was pretty handy for following the chaos of the final day of the Copenhagen conference.  Plus there’s another bonus: Twitter seems to be generally friendlier than the blogosphere.  You really can’t get a good rant going in 140 characters, so you mostly get snark and wittiness instead.  That’s actually kind of a nice break.

Next step: build up the list of people I follow, which is currently a ramshackle of random names. Next step after that: get a new picture.

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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