Friday Cat Blogging – 4 December 2009

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What do cats do when they’re home alone?  The folks at Nestle Purina PetCare’s Friskies division installed cat-cams on 50 cats in order to find out, and they’ve now announced the results:

Based on the photos, about 22 percent of the cats’ time was spent looking out of windows, 12 percent was used to interact with other family pets and 8 percent was spent climbing on chairs or kitty condos. Just 6 percent of their hours were spent sleeping.

Uh huh.  Look: I work at home.  So I know exactly what my critters do between the hours of nine and five: they sleep.  I’d peg it at about 80% of the time.  The Purina folks clearly have some serious methodological issues here.  Perhaps it’s a Heisenberg kind of thing: the existence of the cat-cams affects the behavior of the cats being observed.  They’d have to be pretty small cats, though.  Alternatively, someone just screwed up.

Anyway, photographic proof is right here.  These pictures were taken just moments ago.  Earlier this morning Domino woke up just long enough to hop up on my desk and stare at me until I vacated my chair (no worries, I’ve got a spare for just these occasions), and then fell fast asleep.  Inkblot didn’t even open his eyes that long.  He’s been curled up on the red blanket upstairs ever since he finished his breakfast.  Six percent my ass.

UPDATE: More detail than you ever imagined possible about the cat-cam study here.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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