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John Sides is annoyed at yet another outbreak of “independent” fever: the obsession of political pundits and analysts with the supposedly growing and influential group of nonpartisan independents in the electorate. So today he links to a post on the subject that he wrote a few months ago:

Here is the problem: Most independents are closet partisans. This has been well-known in political science since at least 1992, with the publication of The Myth of the Independent Voter (here).

When asked a follow-up question, the vast majority of independents state that they lean toward a political party. They are the “independent leaners.”….The significance of independent leaners is this: they act like partisans. Here is the percent of partisans and independent leaners voting for the presidential candidate of their party. There is very little difference between independent leaners and weak partisans. Approximately 75% of independent leaners are loyal partisans.

Bottom line: only about 10% of voters are true independents, and that number hasn’t changed much over the past three decades. Independents matter, but they don’t matter nearly as much as pundit mythology would have you believe.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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