Healthcare Reform On the Edge

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Chris Hayes calls this the “Most important piece of polling data I’ve seen in months.” I don’t know if I’d go that far, but politically it’s pretty important. What it shows is about what you’d expect: opposition to healthcare reform comes overwhelmingly from people who would never consider voting for a Democrat in the first place. Among that group, opposition to HCR is 94%-1%, and obviously no Democrat risks losing any of their votes by passing healthcare reform.

But among those in the middle, those who might vote for a Democrat but aren’t sure bets, support is about evenly split. These people are obviously persuadable, but they’re only persuadable if Dems actually pass healthcare reform first and then campaign on it as if they actually believed in it. This is still a winnable campaign issue. Full poll results here.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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