Pay No Attention to the PowerPoint Behind the Curtain

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You know, when liberals claim that conservatives are rabid reactionaries motivated by fear, hatred, and greed, they say we’re a bunch of coastal elitists who are out of touch with the feelings of real Americans living in the heartland. But guess what? In the privacy of their own fundraising PowerPoint presentations, it turns out that Republican Party honchos describe their base pretty much the same way:

The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”

Major donors, by contrast, are treated in a column headed “Calculated Giving.” Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.”

So who do you think should be more offended by this: small donors or major donors? I say major donors. The small givers are characterized as fearful and reactionary, and who knows? They might actually glory in that description. (“Reactionary? Hell yeah.”) But the major donors who are supposedly motivated by peer pressure, access, ego, and greed? It’s possible that their egos are so big they’ll just assume this applies only to other major donors, not them, but probably not. If I were them, I’d be pretty pissed.

In any case, pay no attention to all this. “Chairman Steele did not attend” the presentation an RNC flack assures us. “Obviously, the Chairman disagrees with the language and finds the use of such imagery to be unacceptable. It will not be used by the Republican National Committee — in any capacity — in the future,” he said. Click the link to see just what “imagery” he’s talking about.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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